Tomorrowland takes over the adidas Flagship Store on the iconic Champs-Elysées

November 5, 2022 - For the first time in history, world-renowned festival Tomorrowland has taken over the adidas Flagship Store on the iconic Champs-Elysées in the heart of Paris! Celebrating its LOVE collection in partnership with adidas and the Royal Belgian Football Association, Tomorrowland transformed the adidas store in Paris last night into a magical and exclusive party for People of Tomorrow from all over the world filled with surprises and special DJ performances by Ofenbach, Henri PFR, Azaar and Venga.

Earlier this year, adidas, the Royal Belgian Football Association and Tomorrowland joined forces to create a LOVE-themed sport/football inspired festival collection and a Tomorrowland inspired match wear collection to capture the hearts of football and festival fans around the planet. With playful designs and bold graphic prints powered by Tomorrowland’s famous fireworks, an explosion of color, the LOVE collection of apparel & accessories spreads a positive message of love, equality and diversity, but above all happiness, excitement and inspiration to the world.