Tomorrowland and Serax unveil Unity: a tableware collection designed for togetherness

A curated range of plates, glassware, and coffeeware defined by minimalist design and lasting elegance

June 5, 2025

Serax and Tomorrowland, two Belgian companies with strong international recognition, have joined forces. The result is a tableware collection in which the DNA of both icons seamlessly comes together: minimalist in form, magical in design. The collection carries the powerful name Unity, which speaks for itself. Just as Tomorrowland festivals bring together people from all over the world, this collection aims to achieve the same — at home, around the table. Whether it’s a dinner with friends or family, Unity is about creating beautiful moments of togetherness, at any time.

Belgian brands united in design
Tomorrowland is a globally iconic dance festival in Boom, Belgium, known for its spectacular stages, top artists, and magical atmosphere. Since 2005, it has brought together 400,000 visitors from more than 190 countries each year through music, creativity, sustainability, and a strong sense of community. Over time, it has evolved into much more than just a festival: a global platform that spreads magic year-round — from digital events and radio shows to documentaries and collaborations with renowned brands.

Serax has a history of over thirty years. What started as a family business quickly grew into an international design label with collections by top designers and brands such as Ann Demeulemeester, Vincent Van Duysen, and now also Tomorrowland.

Unity: a collection of exceptional refinement
Unity consists of an extensive collection of plates, glasses, and a coffee set. The tableware is made from porcelain, chosen for its timeless elegance. Both the porcelain and the glassware are extremely minimalist in shape and decorated with illustrations that reflect the artwork and world of Tomorrowland. All illustrations are hand-drawn by Tomorrowland’s in-house creative team. The graceful, hand-engraved depictions of fauna and flora, along with the elegant shapes of the mouth-blown glasses, make this collection worthy of the title the new art nouveau. The boundless love for craftsmanship and the years of experience at Serax have resulted in Unity becoming a collection of exceptional refinement. This craftsmanship is immediately visible at first glance. The collaboration feels natural for both companies. After all, Serax and Tomorrowland share a vision: to create meaningful, high-quality experiences — whether in art, music, architecture, or design.

Tableware
The Unity tableware collection is made from high-quality white porcelain, chosen for its timeless elegance. The plates are extremely minimalist in form and subtly decorated with illustrations that perfectly reflect Tomorrowland’s signature artwork. Everything was hand-drawn by Tomorrowland’s in-house creative team. A beautiful addition to the plates is the coffee set (tea, coffee, and milk jug), which also excels in elegance. The boundless love for craftsmanship and the years of experience at Serax have resulted in Unity becoming a collection of exceptional refinement.

Glassware
The Unity glassware collection can be described as new art nouveau. Each illustration was hand-drawn by Tomorrowland’s in-house creative team. Made from crystal potassium glass, the pieces are mouth-blown and delicately hand-engraved. A deep passion for craftsmanship and Serax’s years of expertise have shaped Unity into a collection of extraordinary refinement.