GROWN ALCHEMIST BRINGS WELLNESS TO THE HEART OF TOMORROWLAND

This summer, festivalgoers can discover the new Grown Alchemist x Tomorrowland collection, an exclusive range of skin, body and hair care products inspired by Tomorrowland's iconic Elixir of Life fragrance. Available across the festival grounds, the collection is designed to help visitors refresh, recover and reconnect throughout their Tomorrowland experience.

More than a product collection, the collaboration is part of Reset Your Rhythm, a new wellness concept that brings self-care into the heart of festival culture through immersive experiences, wellness activations and curated product discovery opportunities. Festivalgoers can discover the collection throughout Tomorrowland, while guests staying in DreamVille can experience dedicated wellness activations and product experiences designed to support recovery and wellbeing during their festival stay.

The wellness partnership also extends behind the scenes, where artists and performers have access to exclusive Grown Alchemist wellness treatments within dedicated spaces in the Artist Village, helping them recharge and reset throughout the festival weekend.

The exclusive collection includes a Hydrating Elixir Mist, Hand + Body Wash, Hand + Body Lotion, Shampoo and Conditioner, all infused with the signature Tomorrowland scent and developed to support skin, body and hair throughout busy festival days.

 

Hydrating Elixir Mist
​Built for the festival. Refresh skin mid crowd, mid heat, mid everything. Refresh and revitalise skin with this ultra fine mist. Spritz over make up to refresh and hydrate skin instantly or use as a refreshing post cleansing step as part of a daily skincare routine. It shields against antioxidant damage, keeps the skin hydrated, and works at a cellular level to improve the skin’s ability to maintain itself in changing environments whilst enhancing your mood.

 

The collection is available for purchase at Tomorrowland and online via store.tomorrowland.com, with prices ranging from €31 to €68, while exclusive sets are available from €45 to €90. Hydrating Elixir Mist 50ml - €31.

 

More info - Press release

Grown Alchemist x Tomorrowland _ Press Release _ Long.pdf

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Aurélie Hurlet

PR Coordinator Lifestyle, Tomorrowland

 

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About Tomorrowland Store

Tomorrowland Store is the Belgian lifestyle label behind Tomorrowland, creating high-quality and durable fashion, accessories, and lifestyle products for the People of Tomorrow. With an online store, a flagship store in Ibiza, and pop-up stores around the world, Tomorrowland Store offers a unique retail experience all year round.

All official Tomorrowland fashion, accessories, and products are designed in-house, featuring carefully selected fabrics, refined silhouettes, and meticulous attention to detail. Each collection is inspired by the iconic themes, symbols, and magical creatures that define the world of Tomorrowland. In addition to its own collections, Tomorrowland Store also presents a curated selection of exclusive collaborations.

More information: store.tomorrowland.com

Contact

press@tomorrowland.com

www.store.tomorrowland.com